Instagram has become a social media sensation since its
inception in 2010. It is now one of the most used apps in the world with
billions of active users worldwide. Not only individuals and influencer but
brands are also taking part in this picture-sharing app as they look to
solidify their online profile. Instagram has paved its way into every mobile
phone screen as people use the app every day.
The main thing that kept Instagram going strong throughout
these years is the swift and regular introduction of new and exciting features.
The Instagram of old has no comparison over the Instagram of today because the
developers have worked hard in keeping the app updated to the latest trends on
the world so it doesn’t die down.
Initially, Instagram was an app that could only be used to
share photos and 6 second videos – that’s it. However, with time, the new more
mature features were introduced, the UI was overhauled and we were graced with
the app that it is today. The most notable and the most successful feature of
this app is the Stories.
Though, copied from its rival, Snapchat, Instagram has
mastered the art of Stories and has exceeded it in ways Snapchat hasn’t. Instagram
perfected the art of Stories and made it much better than Snapchat by a long
shot. Statistically, people on Instagram use this feature more than its main feature.
Brands are also using this feature to promote and market themselves because of
the success it brings.
Instagram has become a very important digital marketing tool
for brands and Stories feature has helped it in being so. It is important that
a lot of people actually see the content that you put on your Stories otherwise
it is useless considering it will be gone in 24 hours. If you are not getting
enough views on your Stories then you probably aren’t pushing out eye-catching
and engaging content that users want.
For this reason, the infographic below shows how you can get
more views on your Instagram Stories.
Infographic by: branex
