Social media is now a part of human life – at least the majority
of them. Many people use social media every day and still not get enough of it.
It is also not their fault because social media has completely revamped how we
interact and connect. It has also changed the way people shop and how businesses
interact with their customers.
Social media is a great platform to market a business and
build brand awareness. It has changed the way of online marketing, and with the
digital era, digital marketing is also blooming. Social media is primarily responsible
for the birth of the digital marketing industry and its use for businesses. Social
media marketing is also considered a key part of a business’s marketing strategy,
indicating the importance of an online presence and a profile where people can
find you.
The social media platforms pretty much sell ads on their platforms
that reach out to different users. It is like how you would see a commercial on
a TV but with more precision. Social media is especially effective as a
marketing tool because it allows targeted marketing and scopes out the people
with relevant interests, geographic locations, and even demographics. Each platform
charges some amount from the user running an ad, which is mainly their primary
source of income. There are tons of ads live on Facebook right at this very
moment, and digital marketing is in full swing.
The big social media platforms include Facebook, Twitter,
Instagram, YouTube, and LinkedIn. These five are the most popular social media
platforms as well as similarly effective when it comes to online marketing. Each
of these platforms is unique and has different functionalities that can be used
for marketing.
With all said and done, it all boils down to how a social
media post should look like for a business for maximum chances of engagement. A
perfect social media post comprises four primary pillars; a catchy caption that
engages the audience, a creative picture that attracts the viewer, a relevant
call-to-action that encourages the audience, and the right platform for your
business. For more information on how to create the perfect social media post,
check out the infographic below.
Infographic by: zenesys
