In the media industry of South Korea, the Big Four is a term
used foe the biggest media handler in the country. With K-Pop on the rise and
at the peak of its popularity, it was bound to get traction from other
businesses and traders. One of the most popular K-Pop group, BTS, is managed by
Big Hit Entertainment and the company has gone public recently.
After the publicization, the company had made nearly $840 million
with the shares closing at $225 on the very first day of trading. Big Hit
Entertainment only gained popularity after BTS, which was fairly recent. It was
a late comer in the list of media giants of Korean entertainment industry. There
are three companies in the group of Big Four, which is now a name after the
inclusion of Big Hit Entertainment. SM Entertainment, YG Entertainment, and JYP
Entertainment were previously the Big Three and known for the commercial success.
Big Hit Entertainment has racked up some pretty big numbers
and is well-deserved for a spot in the Big Four. Last year, Big Hit
Entertainment was just below the media giant, SM Entertainment, which manages
big starts like EXO and Red Velvet. JYP Entertainment is the smaller among the group
on the revenue front. JYP Entertainment suffered some losses when the members
of its major K-Pop group, Big Bang, had to leave for the two-year mandatory
military stint between 2017 and 2018. In that period, the company lost a lot of
popularity and there was also suggested that it should be kicked and replaced
by CJ Entertainment and Merchandising.
Infographic by: statista
