Social media platforms are expected to soon launch tools to help businesses with their seasonal promotions, as the holiday shopping season is approaching. Pinterest has already made the move by introducing features that would rev up the number of online shoppers for businesses.
Among the new features, there is one that is advertisement focused. Pinterest is adding more add slots, so businesses can reach more and more people when they search for products online. This is an important tool for Pinterest as a large number of Pinterest users turn to the platform to collect ideas and look for products from brands and retailers.
As a part of the ads feature, advertisers will now be allowed to place their ads in lens matches, the Shop tab, and shopping matches on Pins. This option will be rolled out to businesses in the U.S. and U.K. initially, which are Pinterest’s top two markets.
Furthermore, Pinterest is improving insights on Pin performance by providing Pin marketers with more data on the path to conversion from each Pin. This will help merchants and retailers observe the impact of both their organic and paid content on Pinterest, hence being able to measure the shopping experience.
The new format to measure Pin performance will include a more defined split between organic and paid Pin metrics, along with individual Pin listings that will highlight top performers. One interesting thing to note here is that that this format is similar to Page Insights listings on Facebook, so Facebook users who’ve had experience with Page Insights will better understand this format on Pinterest.
In addition to launching new tools, Pinterest is also expanding the availability of its personalized shopping recommendations. By doing so, it is providing users more ways to look for related products, and brands can benefit from it too, by reaching more people through related matches.
All in all, both consumers and sellers will benefit from Pinterest’s new and effective shopping and business-related tools, especially considering that the company has recently gained more popularity in time of the ongoing pandemic and a huge number of people use its platform for online shopping.
