Using smartphones to stream their favorite shows or videos means
that advertisers will have less revenue because mobile ads are not perfectly
optimized. If we look at the data provided by the mobile ad company, their
biggest consumers are people of age 24 to 34 who spend $25.85 every month on
app subscriptions. People aged 16 to 24 spend around $21.41 whereas old age
consumers spend $13.97 every month on subscriptions,
The subscription services have become fairly popular among
the people in the USA. People, on average, spend around $33.58 on streaming and
on-demand entertainment services such as Netflix, Disney+, Amazon Prime, Hulu, and
YouTube TV. These all streaming services are the to choices for the people in
the USA. The big surprise is that 57 percent of young adults admitted that they
use smartphones to stream their favorite shows and videos. Millennials and Gen
Z are also preferring to buy their desired subscription of mobile apps instead
of spending on other services.
The real problem is that the aforementioned popular
streaming services (except Hulu) doesn’t have an advertisement model. These platforms
don’t offer an advertisement model as a part of their subscription service. Even
Hulu, which allows the marketers to reach its subscribers has a lot of limitations
as to what should be advertised. HBO Max and Apple TV+ are looking to generate
revenue from advertisements from next year.
In other words, advertising on steaming services is near to
impossible these days with the limitations and restrictions. It is a nightmare
for advertisers to sneak in their product to millions of viewers. Take a look
at the following infographic for more information.
Infographic by: digitalinformationworld
