COVID-19 has boosted the world’s consumption and awareness
of digital tools. The sudden shift towards such technology has opened up new
avenues for many marketers and businesses. People who weren’t aware of
technology’s full potential are also jumping on the virtual bandwagon because
it was the only source that could have saved businesses during the lockdown.
These are extraordinary times but exciting times for the digital
world. As more and more businesses are looking to set up online businesses, virtual
B2B marketing is making a firm stand and looks like it is here to stay. Digital
marketing was born because of the social media platforms and now virtual
marketing looks like a gem of an industry.
Virtual sales channel offers many advantages. It has greater
effectiveness, higher win rates, faster sales cycles, improved customer experience,
responsive sales representatives, higher-quality touchpoints as well as higher productivity
and reduced costs.
These days B2B marketing is thriving and it can be proven by
the recent survey. The survey included more than 300 B2B buyers and sellers and
the results have helped debunk some of the common misconceptions (or myths)
regarding B2B marketing. Take a look at the following infographic to learn more
about the survey.
Infographic by: bain
