Investors are an important part of kickstarting a business. Whenever
you are going to start a business, you will need handsome investment to buy the
necessary assets. However, finding an investor and convincing them is the hard
part. Consumers are also a big part of a company as they are the source of
income for them.
In today’s day and age, individuals are more prone to look
for the reviews before making a purchase. People who consider a company’s values
in the light of social and environmental issues before making a purchase are
called “values-driven.” These individuals are inclined to boycott a brand if
they do not meet their beliefs or contradict them in some way. These concerns
also align with the interests of investors.
A company’s motive can make or break a potential investment
deal. If an investor is all-in to go with the investment but they don’t agree
with the company’s values and motives, then this thing alone can be a deal
breaker. On the flipside however, an investor can be more than willing to invest
in a business who is much more aligned with their beliefs. These types of
individuals, consumer or investor, can be really insightful and will research
for a company before making a deal with them.
The infographic below visualizes such values-based investors
and shows more information on them.
Infographic by visualcapitalist
