Automated campaigning is the term that goes around a lot for email marketing, but what is it all about? Since it's automated, it saves a lot of time and ultimately saves cost too. Some companies are able to take advantage of automated e-mail marketing to such an extent, that they can just sit back and watch their revenues grow while relaxing.
But you have to be creative when designing the e-mails. Same old templates and subject lines are a big no. In fact, if you keep using them a lot, chances are that your e-mails will land in the spam folder instead of the primary inbox. While it's great to get an idea from other brands as to how they are designing emails for their business growth, branding is all about getting your own brand's image and vision out there.
Have no fear, for there are many ways in which you come up with superb and catchy emails for your automated email marketing campaign. The number of subscribers a business has defines its e-mail conversion. And usually, emails are used for two purposes: increasing the number of sales or increasing engagement. So once you get a hang of it, chances of success will far outweigh failure.
However, you just need to make sure that your emails adapt to the technological changes and marketing trends that keep happening. For instance, if a video is trending on the Web, chances are it won't be trending forever. So for the time period that it does, it's wise to take inspiration from it and use it in some way to design your email. The infographic below will show you a few ways to boost conversion using e-mail automation.
Infographic by: BizInfor
Infographic by: BizInfor
