At the start of the previous decade, people rarely knew that a thing like online shopping exists. There were very few online shopping hubs that too, restricted for particular regions. But, time passed by in a blur, and the e-commerce consumer journey made its way began at a faster pace. By now, e-commerce has been evolving continuously, and millions of people are inclined towards online shopping.
The e-commerce consumer journey has an extremely interesting history and how it evolved drastically with time. As per the infographic attached below, consumers nowadays rely on various social media platforms, devices, and channels to find the products of their interest.
Almost every company, regardless of its popularity, has joined social media platforms for branding. Social media is undoubtedly one of the most effective strategies for the marketing of your brand and products. It has contributed a lot to the e-commerce consumer journey.
Let’s have a look at the infographic and learn how far online purchasing has come and what helped it through.
