If you are a content creator, you must know that interactive
content is deemed one of the best practices in marketing. For marketing
perspective, interactive content does a whole lot of good for the business,
whether its engagements, lead generation, lead nurturing, or customer
retention.
Interactive content gains the attention of the reader, and
81% of the marketers will agree with this fact. When content is there on the
consumer’s screen, they usually want to scroll past them. With interactive
content, the consumer is more likely to interact with the post, increasing
engagement, and lead generations. Consumers generally have a brief attention
span, and interactive content can be used to retain their attention for a while
longer.
Interactive content is a very vast subject that is more
engaging than a static piece of content. It can range from anything like
quizzes and facts to calculators or even giveaways. In this digital world, it
is essential that the consumer stays on your content to see what’s up. This won’t
mean much for them but will do a lot of good for your business marketing
purposes, and when you see those sweet number of engagements go up, you will
want to do more.
Interactive content plays an incentive for consumers to give
out information, which a great way to develop trust and loyalty in the user
towards your brand. It also adds value to the consumer, which is what the
consumers love.
With all the things said, the question you might be having would be how to create interactive content and increase the engagements. Here is an infographic that will answer your question.
Infographic by: outgrow.co
