In today’s era of technology and everything digital, it is
hard to fall off the grid and eliminate the use of technology. Automation and
artificial intelligence are becoming more common, whereas the power in your
palm, named as a smartphone, is immense. With all these technological
advancements, other fields are also fully taking advantage of it.
As we grow deeper into the digital era, marketing has also
gone down the digital avenue. Technology has helped massively for many
companies and has opened new doors for new marketing tactics online. In doing so,
businesses open the opportunity to explore new avenues and experiment in order
to attract new customers.
Personalized marketing is a new step into the future of
marketing as it has taken the internet by storm. It allows the companies to
tweak their marketing tactics with the changing demands and trends of their
customers.
Data analytics plays a vital role in this marketing strategy. They allow the companies to predict your future purchases by analyzing your order history and show you the product that may potentially become your next purchase. This is widely common in eCommerce companies like Amazon or Target. Even social media influencers use this marketing technique to advertise their merchandise to their followers. Cookies on your browser do the same thing and show you ads of products that you have previously searched.
This form of marketing will be crucial for businesses in the years to come. With new data coming in regularly, there is still room for more improvements to the point of perfection.
Data analytics plays a vital role in this marketing strategy. They allow the companies to predict your future purchases by analyzing your order history and show you the product that may potentially become your next purchase. This is widely common in eCommerce companies like Amazon or Target. Even social media influencers use this marketing technique to advertise their merchandise to their followers. Cookies on your browser do the same thing and show you ads of products that you have previously searched.
This form of marketing will be crucial for businesses in the years to come. With new data coming in regularly, there is still room for more improvements to the point of perfection.
Infographic by: rawshorts.com
