What makes Filipino designers one of the world's most favourite? A few reasons include their English proficiency as well as inexpensive work rates with maximum quality when compared to designers in the west. However, there's way much more to a graphic designer than fluent language skills and affordable rates.
The reason being proficient in English can be helpful is because you can better convey your briefs to the graphic designer you choose to employ. Other than that, you also need to keep track of whether your designer is meeting the deadlines and regularly updating you on the work they are doing. Unfortunately, time management is not generally a Filipino thing, and most of them tend to have a relaxed nature.
Also, you would want someone to have technical knowledge of graphic design software programs such as Adobe Illustrator, Adobe Photoshop, and the sort. Obviously, this goes without saying that in this hyper-digital world, your ideal graphic designer will have to be digital design junkie. Another thing to add here is that being a tech junkie will not necessarily assure that the designer is creative too, for creativity is a soft skill. Using digital tools to create something and knowing what to create, are both completely different.
Also See: Finding the Right Graphic Design Outsourcing Agency in the Philippines #infographic
But above all- why should you even hire a graphic designer in the first place? It's no wonder that with so many small businesses having an online presence on platforms of all kinds from Facebook pages to Instagram accounts and websites, the need to communicate visually is increasing. If you are a business owner, big or small, you need a graphic designer to add visual appeal to your business and brand. Creating interactive and aesthetically pleasing online posts is very important, as well as content for offline marketing.
The infographic below will sum up all the important points to consider while looking for a graphic designer in the Philippines.
Infographic by: DigitalMarketing
