Customer engagement is a very important aspect of a
business. Interacting with your customers create positive reputation towards your
customers. Take a step further and appreciate them from time to time via text
messages or email. With social media on the rise, more companies are looking to
establish their online profile and attract new customers.
Facebook has recently shared insights followed by the key
tips on how to maximize the customer engagement for a business. The social
media platform and its creative research team made a few tweaks to their brand
messaging feature which can now make engagement even more impactful.
Facebook stated, “Seemingly small
considerations - such as the phrasing of a title or the aspect ratio of a video
- can have a big impact, driving increased engagement and stronger business
results. This is especially true in today’s complex landscape, as advertisers
seek to tailor their approaches to connect with consumers across a wide range
of platforms and formats”
In a new video
posted by Facebook, it has given tips to the business to improve its customer
engagement for the business to thrive. While Facebook have explained the feature
in detail, the key pointers were gathered and put into the infographic below.
So, have a look
at it and master the fan engagement on Facebook.
Infographic by: Facebook