You want to come with a new product or service idea for your business, but you're clueless of it being a hit. There are many ways to get innovative with your business and considering the bird-in-hand principle, that is, the resources you already have, it is up to you to figure out which one will be the best for you.
Everybody wants a breakthrough that can get their business to the top. Moreover, it is not just a one-way road. You have to consistently keep your customers and target market in mind. This is just one of the many approaches. You can also add complementary packages to the services and products you already provide. In this way, your offers will look more innovative and this will boost profit.
A great example is of Apple, the way they have taken their brand forward over the span of years is interesting. Their product line is unique and eco-system friendly as they collaborate with each other perfectly, for example, they have their own operating system. This does not only create an identity for their brand but also sets them apart from other tech companies providing the same products and services.
Also See: The Benefits & Challenges of Business Innovation #Infographic
The key to a breakthrough product is to have a little bit of everything: experience, configuration and offers. So there's no one way to turning your organisation into a business giant. Have a look at the 10 types of innovation below.
Infographic by: VisualCapitalist