Technology has taken over the world by storm with smartphone cameras, machine learning tools, etc flourishing and improving with every passing day that has led to the birth of visual search.
So what do we mean by visual search? Why is it something huge? How is it implemented and used? How can brands get profit out of it? Today's infographic will cater to all of this.
What exactly is Visual Search?
Visual search uses pictures in place of the input text for looking up things online. For example, if you wish to search for cats, you can submit a picture of it instead of typing 'cat' in the search box. The visual can come from anywhere, it can either be an image clicked in real-time by a camera or be an image from any one's gallery, and even an image is taken from anywhere like a website or email.
The next steps include identifying the image, determining what the person searching wants to see, and delivering accurate or close to accurate results.
Visual search takes place pretty quickly which hides the complex procedure behind it, to make it possible three elements had to work together which include image, data, and intelligence. With smartphones being so common clicking an image instantly is no hassle, meanwhile, search platforms have to go through dozens of libraries carrying data to bring forward what user wishes to see, other than that visual search uses advancements in AI and machine learning to allow platforms to learn more accurately and perform the search faster.
Read the infographic below to find out all that you need to know about visual search.
Infographic by: Mdgadvertsing.com
