Sending emails seems like a piece of cake. After all, all you have to do is compose and click, but wait...There is another crucial factor - time. For your email campaign to really work and perform up to the mark, setting a timeline and scheduling emails is key.
In a rapidly evolving digital world, emails yet remain an important part of online marketing. Not only do marketers get a good response from emails, but they also reach a massive audience at a personal level. Emails can be personalised and your customers can get to hear about latest offers, products and services that they are particularly interested in. While the statistics are not highly theoretical, and may range from one business to another.
Nonetheless, there are a few favourable time slots for your recipients to actually open the email. On top of that, you would also want them to click-through the email - open a link or an image within the email. It is always highly likely that the percentage of people who actually click-through your automated e-mails will always be lesser than those who open them. Then there is click-to-open rate, the ratio of the number of individual clicks to individual opens. Last but not the least, the unsubscribe rate, which determines the rate at which recipients unsubscribe to your e-mails.
Hence timing your e-mails is important, but how do you know the right time to send an e-mail blast? Don't panic. Whatever industry you are in, we have got a resource to make your next e-mail marketing campaign a big hit. With the help of this infographic, you can catch the most highly approved time slots amongst the email marketing community.
Best Days of the Week
Thursdays, Tuesdays and Wednesdays rank first, second and third accordingly.
Thursdays are the best for high open-rates (18.6%), Tuesdays are the best for high click-through rates (2.73%), and Saturdays are the best for high click-to-open rates (14.5%).
Unsubscribe rate is the lowest on Sundays and Mondays (0.16%).
Best Timings for Engagement
For e-mail open rate, 8 am is the best. 10 am is the best to develop engagement, click-through rate is highly likely at 5 pm, and 1 pm for the best results.
Morning (AM) vs Afternoon/Evening Hours (PM)
PM hours have a better result as compared to AM hours - a margin of $0.06 revenue generation. If AM hours bring $0.21 revenue, then PM hours bring $0.27 revenue.
This is because the open rate and click rate of AM hours are 18.07% and 2.36% respectively, while those of PM hours are 19.31% and 2.62% respectively.
Industry-Wise Days and Timings
Mondays are the best for restaurants - the ideal timing of 7 am, early morning.
Tuesday early morning timings (6 am - 10 am) are the best for accountancy, financial advising and B2B (business-to-business) services.
Wednesdays prove to be the best for marketing, software and e-commerce services. The ideal timings being 4 pm, 8 am to 10 am and 10 am respectively.
Finally, early morning 8 am to 10 am on Thursdays are the best for retail and hospitality services.
Ineffective Timings
Nighttime, weekends and Mondays are a big no!
Infographic by: Bluemailmedia.com
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