Netflix is on a roll these days due to the lockdown and
everyone binge-watching their favorite tv shows. However, there is a lot more
going on behind the scenes. There is no denying that we will never run out
options for the shows to watch on Netflix. However, the way Netflix markets its
products is remarkable, and there is a bit of psychology embedded in it as
well.
There is a thing called font psychology that movie
production use in the movie/tv show poster designs. It mainly gives a sense of
what the movie is about and sets the tone for it. It is so bizarre to think
that a mere font can fiddle with the psychology of a human, but it is true. The
design on the promotional poster plays a significant role in how we perceive
the product. Not only Netflix but also other products use this approach as
well, whether it is a beauty product or even a snack.
Like color psychology, font psychology can also be
customized to get an emotional response from a person. For example, Comic Sans
won’t be suitable for a hardcore, action-packed movie, would it? Similarly,
designers have to take into account the nature and the setting of a movie or tv
show to make sure that the poster design correctly sends out that message to
the consumer.
Also See: https://www.visualistan.com/2020/05/fonts-underrated-marketing-tool.html
Also See: https://www.visualistan.com/2020/05/fonts-underrated-marketing-tool.html
Fonts were designed to do this in the first place – to make
the reader feel what is meant to be explored. However, new and weirder font
designs are added for different specialized purposes – mainly to induce some
psychology into the reader’s mind. Wichita State University carried out a study
in 2006 that associated the participants’ personalities to the fonts for
certain words.
Netflix, for the same purposes, uses the fonts to develop
the sense of its shows. Riverdale uses eerily neon-lit bold letters to set a
tempo for its mystery while the show called Love uses a more handwritten type
of font, which indicates its quirkiness.
Here is a list of 50 of the most popular shows on Netflix
that use font psychology for its readers.
Infographic by: venngage.com
