A business is nothing without its customers. The success of
a business can be measured by how strong its client base is. That's why
"Customer is always right" is the motto of the companies. Satisfying
its customers is the primary mission statement of many companies, and hence,
customer service is so essential.
Customer service lays the foundation of a business's customer base. If there are no customers, your products or service is of no use to anyone. It takes years and years for businesses to build a strong customer base but one wrong move, and it can all go in vain.
To ensure customer satisfaction, positive customer
interaction is very crucial. Negative interactions, whether in person, over the
phone or on the internet, will leave a bad mark on your business. Customers'
negative experiences are remembered more than positive ones, which is why
encouraging staff and employees to be favorable to customers is essential.
Companies all over the globe lose billions of dollars only
because of poor customer service, and it impacts extremely on their customer
base as well. Many companies don't invest much in their customer service
department, which is the common reason for customers not dealing with them.
These companies don't know about how much of an impact a quality customer can
make to their business.
To put the whole customer service in perspective, here is an infographic by Map Communications to give a bird's eye view of how much a poor customer service impacts a business.
To put the whole customer service in perspective, here is an infographic by Map Communications to give a bird's eye view of how much a poor customer service impacts a business.
Infographic by: Mapcommunications.com
