Here's some good news for Snapchat users who are dog lovers! Snapchat is releasing an exciting feature in collaboration with Dog Scanner that will allow you to identify up to 400 dog breeds via the Snap Camera.
And for those of you who love plants as you do animals, Snapchat has also partnered with PlantSnap to allow users to identify plants they see anywhere. Snapchat has said that the feature is capable of identifying 90% of all known plants and trees on earth. Snapchat broke the news in the virtual Snap Partner Summit recently. But that's not all, Snapchat has also some other useful integrations in store for us. It will soon feature a Nutrition Scanner in collaboration with Yuka to allow users to scan ingredients in packaged foods.
Snapchat's Carolina Arguelles Navas, who is in charge of Global Product Marketing at the company has said that this is only a small portion of what Snap is capable of presenting in the future. Navas has said that the platform wants to bring Snap's Camera into the real world and evolve it into something that would be of use to the app's users.
Brands can also make use of this feature to give its consumers tailored experiences. Snapchat has also partnered with the popular fashion brand Louis Vuitton to open doors to the brand's digital experiences for users. Users will be able to check out their most recent collection by scanning LV's logo and more.
Snap's new AR features sound pretty exciting and we can't wait to see what's next. That being said, Snapchat has a lot to earn via such options and it possibly won't be long before we see e-commerce take a flight on the platform.
