The
new feature added to Facebook last year called Watch was reported to be
steadily used by the Facebook audience. These videos successfully managed to
direct a considerable amount of people to the platform. Apart from other
digital platforms such as YouTube, daily motion, and others, Facebook has now
become one of the most prominent digital platforms where content creators can
easily publish their content.
According to the report published by Facebook last year, every month, around 760 million people would spend time on Facebook Watch. Upon more research, it was found out that audience engaged with this feature of Facebook mostly in the evening. Surprisingly this rate of engagement did not affect the total rate of viewership. The traffic remained steady, especially in the current situation. During the COVID-19 pandemic, the rapid growth of the traffic was observed.
The
videos published by the content creators on Facebook have many interesting
salient features. From publishing pure content videos to monetizing content
videos, content creators can now easily expand their capabilities. The
publisher videos on the Watch not only benefit the brands by enabling them to
market their products, but it also helps the entire Facebook community to
connect socially.
There
are a number of reasons why these publisher videos get thousands of views in no
time. One of the major reasons includes influencing. Through such videos,
Facebook users find an excuse to share their views and influence other people.
People also tend to share content on their Facebook feed to lift up their mood
or lighten others' moods as well.
The
report declared that about 90% of users would give in to the exploration of
innovative points, while 84% of the users would use the Watch feature on
because it would relate to them personally.
Infographic by: Facebook.com
Infographic by: Facebook.com
