Videos are an integral part of our lives. From TV
commercials to Facebook Live and Watch Party, we devour all content passed our
way through the multimedia platform.
And today, the videos have taken over the marketing world as
well!
This is because video provides the marketers with an
attractive and versatile mode to reach the audience while the consumers find
video as the most preferred method for learning about new products. In fact, a
recent survey
reveals that 68% of internet users give preference to videos over blogs, manuals,
and eBooks while according to HubSpot,
85% of consumers want to see more video content from their favorite brands.
Additionally, approximately 50% of internet users search for videos
related to a product or service before visiting a physical or online store. 73% of marketers
also admit the videos to have a positive influence on their ROI.
When it comes to the future of videos, Cisco systems predict the videos to make up 82% of the consumer internet traffic
in the U.S. within a couple of years.
Given these facts, the savvy digital marketers are making
full of use the broad content strategy by creating more videos to grasp the
viewer’s attention. In the Infographic below, let's take a look at some statistics
related to video and marketing so those who have not yet embraced the trend do
it soon or risk being left behind.
Are you using video in your existing marketing strategy? Let
us know your thoughts on the media trend in the comments below!
Infographic by: www.omnicoreagency.com
