With global lockdowns in place to contain the spread of COVID-19,
most of us are finding a lot of free
time on our hands. And fortunately, many are using the time effectively by building
up their personal brands on social media.
Similar to social media influencers, personal branding
involves creating a persona on the
virtual space that represents an individual’s uniqueness. Its importance may
not be apparent to an average internet user but if you are looking to build
your reputation on a professional level – creating a personal brand is
essential.
In fact, college graduates are specifically advised to work
on their personal branding to present themselves as reliable in front of potential
employer.
With this being said, the year 2020 creates a significant requirement
for personal branding. With the economy crashing – and no foresight of seeing
it rising anytime soon, digital platforms are seeing higher engagement rates
than ever. Due to social distancing measures being followed almost all over the
world, home-bound individuals are now turning towards social platforms for
everything from entertainment, e-commerce, and even employments.
Simply put, in the strange world we are living in nowadays,
the social media is giving us more opportunities than ever to enhance our online
presence.
In this regard, the team at DSMN8
have created an Infographic highlighting the importance of personal branding for
professional growth along with pointers to help you make the best use of the
marketing protocol.
Check the below Infographic and let us know your preferred
strategies to develop a strong personal branding.
Infographic by: www.dsmn8.com
