Being social media savvy can sound like a piece of cake but it isn't that easy especially when you have got competition.
Millions of people use social media every day for hours to stay updated on the things they are interested in and to connect with their friends and family. The posts that your startup or nonprofit might share might be unique but it is still in competition with others doing the same thing as you to attract users every day. After all, everything you share can have a major effect on your brand's image and online presence. But you don't have to worry about much if you're paying attention to details and bringing forward enticing content according to your target audience.