Instagram creators can finally monetize their posts

Published by Saima Jiwani Thursday, May 28, 2020

News regarding Instagram bringing ads for IGTV has been in the works for a few months. However, today, the update is confirmed and a representative from the photo-sharing app said that they are currently developing an ad service for IGTV that would allow creators to earn money directly from their posts.

Additionally, a subscription service for the users of Instagram Live is also being prototype by the social media network.

According to reports, the ads in IGTV will be 15 seconds long, and will appear when the user clicks the ‘Watch IGTV Video’ button in the preview. The company is planning to test various formats for ads in the coming months, including the ‘Skip Ad’ button to assess the feedback from various demographics.

Instagram also revealed that it is testing Live Badges. Through this feature, the followers can support their favorite creator by purchasing a badge and mark them during Live broadcasts. Badge holders will also get dedicated emoji and a place on the creator’s list of badge holders.

Instagram’s COO Justin Osofsky also confirmed these updates and said that they are planning to give the creators 55% of the revenue from the ads shown on IGTV. Additionally, the badges will be available in tiers with price ranging from $0.99 to $4.99. He further said that the company will not take any percentage from the test period of badges. However, the policy is subjected to change as the feature becomes more prominent.

Up until now, Instagram creators were often heard complaining about the lack of revenue sources on the popular social media network. But it seems like this may be changing soon and the creators can also get their share of percentage.

According to Instagram, the test protocol for both – IGTV ads and badges will be available for a small group soon. -