Facebook releases a new app called Collab – for invite-only
beta users of iOS. The app is a swing at TikTok and allows users to create short-form
videos and share them with their network. The app would also allow collaboration of three-different
videos into one media file – for example, a group of three friends can combine their
versions to come up with one complete video.
According to Facebook, the videos must be first posted publicly
on the Collab feed. The other users can then take the videos from there and mix
them up to come up with a new version. These videos can further be shared on
other platforms like Instagram, TikTok, and of course – Facebook after being
posted on Collab.
Facebook has released a beta version of the video app during
the pandemic to give users a creative outlet. It would also help Facebook’s New
Product Experimental team to determine the feedback for the particular service
and find out what is working and what is not!
The social media giant has tried – and failed to replicate
the features of TikTok several times in the past with Instagram’s reel editing
and the standalone app Lasso. However, as of yet, the company has not managed
to bring anything that meets the standards of TikTok – a massively popular social
media app on the planet that became a household name in a short timeframe.
Those interested in the beta program for Collab can sign up here. Currently, the trial version is
available for iPhone users in the US and Canada only. Representatives from Facebook
say that the app has been under development for some months now and they already
have creators on board that are filling Collab’s feed with new clips.
