We all know Amazon as one of the biggest shops in the world. It
is the ‘go-to’ stop for consumers to scour before heading off to other portals
and sees over 206 million customers each month.
But can small business owners benefit from the shopping
portal? And how can they compete with the more established vendors?
Luckily, Amazon has everything – and more for businesses of
any scale. In fact, interested entrepreneurs can even advertise on the eCommerce
website without actually selling
there.
During the past few years, Amazon has established itself as
an advertiser along with hosting sellers. If you have a business that is
already marketing on social media channels like Facebook and Instagram, you can
also have your ads appear as ‘sponsored’ on Amazon itself. The same ads can be
displayed on non-Amazon sites as well. In both cases, you only pay when a consumer
clicks on these ads.
Setting up an ad campaign on Amazon is very simple. However, you do need a bit dedication and consistency to achieve your marketing goals with more efficiency.
The Infographic below covers everything you need to know about
advertising on Amazon. Take a look and let us know if the tactics are helpful!
Infographic by: businessfinancing.co.uk
