Now you can build custom lens in just a few easy steps using existing templates and Snapchat's library of 3D objects.
According to Snapchat:
"You can choose from a library of hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. You can also upload your own 2D assets (such as logos and images) to further customize the AR experience. Once you're finished, you can select your Lenses in the Creative Library of Ads Manager when launching campaigns."
While Snapchat says that you can access its 3D assets for free, regular campaign spend requirements will be applied to the Lens campaigns.
Snap Lenses are popular among users with 70 million people accessing it daily. Therefore, this new option is expected to gain popularity in no time as well.
Many lenses do not require any in-depth knowledge to be created and while using pre-made templates may not drive mass engagement it can keep many users hooked for a long time.
And who knows? Maybe you can create your own next big AR lens trend using the option!
