Instagram has added two new category lists to the Following tab that will allow you to view accounts that you see the most in your feed and accounts that you don’t interact with much.
Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr— Instagram (@instagram) February 6, 2020
The ‘least interacted with’ recommends accounts that you should stop following because you don’t engage with them a lot. And with the ‘most shown in feed’ list, you can have more control over what you see in the feed and also unfollow any accounts if you wish to do so.
This option was first seen in testing by Jane Manchun Wong last year but at that stage, the test also had the new topic categorization for groups. And although Instagram hasn't added the topic listings in its recent update we can expect it to roll out in the future.
Social media sites have been working towards follower curation instead of notifying people to follow tons of users, this, in turn, increases engagement. Back in 2018, Twitter did something of the sort by suggesting people to unfollow accounts to make their Twitter experience better.
This update will undoubtedly be beneficial. If you have a brand or business, then you can use this to see which of your fans are no longer interacting to shift some content variables if need be.
