Whenever New Year begins, there is a
change in trends and innovations. In today's market, things are evolving more
quickly than ever before.
The director of demand generation,
Taplytics Ms. Jessie Berry, predicted that marketers would pair personalization
with privacy protections. She also predicted that more than 90% of consumers
are more likely to shop with brands that provide personalized offers and
recommendations. 90% of customers will also share their behavioral data to get
a better brand experience.
CEO, Marketing inside group Michael Brenner
predicted that empathy would be a key to marketing differentiator. There is one
of his saying that there is
Global head of commercial marketing,
Adobe experience cloud Gurdeep Dhillon thinks that marketers will say hello to
empathy and goodbye
Chief Content Officer Marketing professional, Ann
Handley thinks that the market will slow down to have more impact. She
predicted that most people are using content marketing to achieve the top of
the funnel goals.
Sr Manager, product management,
Adobe (Marketo) Niranjan Kumbi thinks that AI will make marketing smarter and
better for customers. He predicted that the next five years, the cost of operating
AI would become cheaper, and intelligence will become an essential element of
the business process.
Unapologetic Marketing truth-teller Katie
Martell thinks that poorly executed values-based marketing will fuel consumer
distrust. She predicted that insincere values-based marketing campaigns do
nothing for the movements they are pandering to while introducing unreasonable
risk for the business.
Global head of commercial digital marketing,
Adobe experience cloud Paulo Cesar Freitas Martins thinks that successful
marketers will harness AI, video, and digital ABM. He predicted that artificial
intelligence, video, and digital ABM campaigns would allow marketers to drive unprecedented
growth if it has embraced.
President qualified digital Jaqi Saleem thinks
that brand awareness will make a comeback. She predicted that many have opted
to invest in activities that are easily measured, a broader brand campaign
serves to drive long term growth for the business.
Sr digital marketing manager, Grant
Thorton Australia Ben Scott, thinks that marketing automation will transform
the service client experience. He predicted that MA could help the clients with
resources that can be tailored to their interests when it has combined with
CRM; it allows firms to understand what clients care about and synchronized
marketing and sales.
The last marketing expert is Brian Solis, who
is the digital analyst, he thinks that AI will power marketing feels virtually
human. He predicted that as we move further to
Hence, it can be concluded that
marketing is an ever-changing process and it will be further modernized in the
upcoming years.
Infographic by: https://www.marketo.com/
