Sensor Tower, an app analytics provider has released a list
of the most downloaded apps of 2019 that includes both Android and iOS activity.
The 1st, 3rd, 4th and 5th spots are
held by apps owned by Facebook and it comes as no surprise.
Google apps are less prominent on the list and this could
mainly be because Google apps are pre-installed on Android devices which means
their number of downloads on PlayStore is less.
While Facebook appears to be taking the lead, TikTok takes
the 2nd spot on the list. TikTok has surely reached new heights last
year but there are some concerns attached to it which include queries about its
usage and engagement levels. There is a lot of room for improvement for TikTok
before it can confidently act as a challenger for other giants in the social
media world.
However, this doesn’t mean it isn’t full of potential when
it comes to marketing and outreach if you do decide to give TikTok a shot you’ll
have to monitor carefully whether the app will be able to drive results for
your ad spend.
There has been a rise in demand for Likee (which has over
200 million users) and Snow, two editing apps for people who want to make their
content better before posting it on different platforms.
But would these apps still make it big if Instagram takes
down heavily edited content on its platform? Recently, Instagram has started
blocking photos that are heavily photoshopped, especially those linked to
digital photography.
This might be based on user reports but with more tools that
can detect digital editing, Instagram has started focusing on user wellbeing, banning
heavily edited photos seem like an attempt to encourage users to be as real as
possible on the app.
This sounds like a major step and could be a threat to apps
like Likee and Snow.
Although Twitter has been working on its performance, which
seems to have improved a lot in 2019, it still lands among the lowest spots on
the list. Does this indicate that users have lost interest in downloading the
app or it isn’t much appealing to them?
Twitter’s MDaU count has boosted but it’ll be interesting to
see what fruits this trend could bear for the platform.
