As digital marketing continues to skyrocket, many companies wonder which avenue of marketing is the best investment. Traditional print marketing is tried and tested, but it does come at a much higher cost — and the ROI is harder to measure. On the other hand, digital marketing gives businesses more flexibility in their campaigns, enabling them to easily tailor their content to the target audience in real time and reach a much wider audience while they're at it.
infographic by: www.smilebox.com
