Facebook has recently announced that it will limit the number of ads a page can run simultaneously in the upcoming year.
“In mid-2020, we are implementing a limit on the number of
ads each Page can run at the same time. The ad limits will impact just a small
percentage of advertisers, and we plan to share more details about the limits
early next year.", the company said.
The company will soon release a new Marketing API to assist
advertisers for the upcoming limitations. The Marketing API will comprise of Ad
Volume API that will tell the number of ads running on an ad account and will
also include the number of ads a page is allowed to use.
“We’re implementing
ad limits because very high ad volume can hinder an advertiser’s performance.
With too many ads running at the same time, fewer ads exit the learning phase
and more budget is spent before the delivery system can optimize an ad’s
performance.", Facebook further added.
The ad limits will only impact a small number of advertisers
and you’ll have to wait for more updates by Facebook to tell whether your brand
will be affected or not.
The limitations are scheduled to be applied until the
mid-2020, until then, you will have plenty of time to try the new Ad Volume API
and adjust your campaigns according to the guidelines that Facebook will release
at the start of 2020.
