Sales and marketing alignment has been a topic of popular discussion over the last many years. Much has been said and written about the dire consequences of misalignment of sales and marketing departments across the business world. In spite of this, according to research, a whopping 78% of B2B companies report that their sales and marketing relationship is not aligned.
This inevitably leads to a higher incidence of fractured relationships, lost leads and sales, inefficient processes, and lowered revenues. This has, in turn, been known to have resulted in huge losses, direct and indirect, for organizations. It is estimated that poor marketing and sales alignment can cost organizations 10 percent or more of annual revenue. So much so, that this misalignment is costing businesses more than a trillion dollars per year.
Sales and marketing alignment is crucial and the lack of this alignment exists for various reasons and can be extremely frustrating, ridiculous but totally understandable. One thing is for certain, if you are running a business, you certainly want it to grow. Therefore, ignoring the misalignment between sales and marketing is not an option at all.
The good news is that in today’s data-driven work environment, resolving such differences is a cinch. Efficiency is enhanced and alignment is enforced by powerful business tools such as all-in-one marketing and sales software. All a business needs to do to have their sales and marketing departments on the same page is to implement such an automation platform, set processes in place and things start taking care of themselves.
infographic by: www.engagebay.com
