Direct to consumer marketing (D2C) is a strategy in which a company promotes and sells a product or service directly to consumers, cutting out the need for any intermediaries. The number of businesses that independently manufacture, promote, sell, and ship their own products is rising, and growing popularity of this strategy is rapidly changing the business landscape on the whole.
At a time when millennials are at the forefront of driving change in the economy, customer expectations are shifting with preferences for more streamlined purchase experiences, maximum convenience, and an authentic brand experience. Companies that embrace direct to consumer marketing have risen to answer the call.
infographic by: www.fundera.com
