Email appending, also known as e-appending, is a marketing practice involving the collection of recognized client information (first name, last name and postal address) and combining it with a vendor database to acquire email addresses. The aim is to increase one's email subscriber list in order to send data to clients via email instead of traditional mail. In the email marketing globe, email attachment is a contentious practice, with critics claiming that sending email to individuals who never explicitly opted-in is against best practices.
An appending email method includes either a business or consumer database consisting of contacts including name, address and company name[ for business contacts]. If the company wishes to grow into email communication, then a service provider with an email address database can be involved to combine the information and attach business or customer email addresses to their current file. They can thus have an updated database with individuals ' present email address on the list. The achievement of appending emails relies on the merging of the quality of both databases.
infographic by: www.esalesdata.com
