Video games are usually an all-or-nothing venture. Many of the bigger video games companies, like Microsoft, Electronic Arts (EA), and Activision Blizzard (ATVI) have a long history of making money from games.
But you don't necessarily have to create the latest in a franchise for your video game to make money, and you don't have to be part of a huge corporation to have a successful launch. Indie developers can see success with their games, to, especially if they can make use of affordable video game advertising agencies.
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