Gen Z is currently one of the largest consumer groups. 73.6 million Americans fit this group, defined by those under 18 that were born after 2000. This represents 22% of the total U.S. population. Collectively, Gen Z accounts for about $29 billion to $143 billion in spending directly on services, and $166 billion to $333 billion by influencing household spend.
Marketers need to be prepared to capture this generation’s attention in modern, innovative ways. However, they need help. 95% of marketing organizations report being negatively impacted by a lack of talent that’s available and qualified. Furthermore, 75% would not describe their marketing departments as modern or nimble.
Infographic by: maryville.edu
