How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?
To find out, Coherent Path examined the emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren. Retailers send 1.09 emails, on average, to new subscribers in the first 45 days, the analysis found.
Infographic by: coherentpath.com
To find out, Coherent Path examined the emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren. Retailers send 1.09 emails, on average, to new subscribers in the first 45 days, the analysis found.
Infographic by: coherentpath.com