Dirty Data: Is Your B2B Database Full Of Rotten Apples? #Infographic

Published by Web Desk Friday, March 23, 2018

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Learn more about data decay and its impact on your B2B database:


Infographic by: blog.zoominfo.com

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