Just like the rest of the world, the real estate industry is going digital. From website views to social media engagement, building a consistent visual brand identity is more important than ever. One important element of this identity is your logo.
Whether you’re an independent agent or you own a brokerage, real estate logos should be used across channels to help build a professional brand.
To help you create the perfect design, we analyzed the logos of real estate businesses big and small. We’ve compiled our findings in the infographic below. To learn more, read on.
The top 4 real estate companies use the following trends:
1) Serif font
2) Lettermark & wordmark styles
3) Company name as a focus
4) Duotone logos
5) Stable, subdued colors
6) No use of imagery
Trends in smaller real estate brokers are as follows:
1) Serif and sans serif fonts
2) Combination styles
3) Geometric shapes
4) Company names
5) Two to three colors
6) Blue color tones
Infographic by: www.logomaker.com
Whether you’re an independent agent or you own a brokerage, real estate logos should be used across channels to help build a professional brand.
The top 4 real estate companies use the following trends:
1) Serif font
2) Lettermark & wordmark styles
3) Company name as a focus
4) Duotone logos
5) Stable, subdued colors
6) No use of imagery
Trends in smaller real estate brokers are as follows:
1) Serif and sans serif fonts
2) Combination styles
3) Geometric shapes
4) Company names
5) Two to three colors
6) Blue color tones
Infographic by: www.logomaker.com
