The Evolution of Logos #Infographic

Published by Web Desk Monday, November 27, 2017

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As part of the analysis, the researchers mapped major logo changes to each brand's revenue history.

Check out the infographic below to see the findings:

Infographic by: www.crresearch.com

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