Your company provides a service to your customers, and those customers communicate their experience to the world through an online medium, often online reviews. These reviews contribute to the digital portfolio of every business. Today it's apparent that local businesses need reviews. Aside from building customer trust and helping with SEO, Google’s markup of a company or product in search can now include reviews and ratings.
Infographic via www.vendasta.com
Infographic via www.vendasta.com