Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.
One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).
See the findings of micro vs. macro influencers presented below in the infographic:
Infographic by: mediakix.com
One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).
Infographic by: mediakix.com
