When you think about brand loyalty, do you envision women in the 1950s pushing their shopping carts down the supermarket aisles with brand names for every product written down on a piece of paper? There was a time when that was the definition of brand loyalty, but it has changed dramatically in the decades since. The 1980s brought loyalty programs like airline miles, and these days there are 29 loyalty program memberships per household in the United States. People are getting burned out on the old ways of doing brand loyalty, but is it really dead?
There are still plenty of brands that people are loyal to. Cell phone providers, clothing brands, and health and beauty brands are the three largest categories that still experience brand loyalty. For everything else the shift has gone to quality, customer service, and good business practices. Learn more about the new brand loyalty from this infographic!
Infographic by: ravereviews.org
There are still plenty of brands that people are loyal to. Cell phone providers, clothing brands, and health and beauty brands are the three largest categories that still experience brand loyalty. For everything else the shift has gone to quality, customer service, and good business practices. Learn more about the new brand loyalty from this infographic!
Infographic by: ravereviews.org
