Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across all regions and verticals consistently value the same few core website features when shopping online. Specifically, consumers say these five elements are essential for every e-commerce website:
Infographic by: www.mdgadvertising.com
Infographic by: www.mdgadvertising.com