Currently, eight of ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will be mobile shoppers as well. It's no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, fast becoming the norm rather than the exception.
Infographic by: www.bazaarvoice.com
Infographic by: www.bazaarvoice.com