Brands are always looking for ways to reach mothers, but how do you reach the families who are celebrating - and shopping for - Mom? Using lookalike modeling, third party data and location data, we built profiles of Mother's Day shoppers across the Midwest, Northeast, South and West and discovered what gifts are the most popular in each region. Armed with these insights, brands can better target sons and daughters across the nation who are looking for that perfect gift only a mother could love.
Infographic by: www.thetradedesk.com
Infographic by: www.thetradedesk.com