Today's consumers are savvy, connected, and quick to react. Managing your public image in this intense landscape takes more than an ability to share a story or gain media traction. Successful PR campaigns take formal training and a strategic mindset to recognize potentially disastrous PR events in the making and to cleverly turn them into a positive story with favorable outcomes. Take a look at these five recent examples of strategic issues management done well under pressure:
Infographic by: publicrelationsmasters.online.gwu.edu
Infographic by: publicrelationsmasters.online.gwu.edu