In sales, the first hurdle with a potential customer is getting your foot in the door. After that step, however, there are many other challenges that can compromise the deal. Sales reps often do not have sufficient information about who the actual decision makers are in an organization, making it difficult to know who to target. Also, some contacts can be notoriously difficult to reach. Even once you’ve found a receptive audience, they may lack the authority to make a deal.
Infographic by: www.salesforce.com
Infographic by: www.salesforce.com