There are many weapons in the digital marketer's arsenal but few are as promising as retargeting. The key advantages of retargeting is the ability to stay top-of-mind by encouraging previous website visitors to return to your site. But how do you ensure your retargeting campaigns drive engagement instead of falling prey to banner blindness and negative exposure?
Infographic by: www.iperceptions.com
Infographic by: www.iperceptions.com